Learn how to persuade and motivate in times of change.
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Change is inherently difficult for people. You'll need to show them the way, whether your vision is sweeping—rolling out a new vision, launching a product, repositioning your brand, shifting your culture—or smaller scale, like evolving a sales team’s skills. Watch this webinar and learn the best practices of leaders who excel at communicating through change.
You'll hear directly from Nancy Duarte and Patti Sanchez, authors of the book Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols.
You will learn:
- The common structure of communications in past successful movements, transformations, and change initiatives
- The 5 stages your audience will go through as you lead them through the change effort—and when they're likely to commit or resist
- How to use speeches, stories, and ceremonies to move people to embrace and execute your ideas
- 3 case studies from mid-size to large-size businesses that demonstrate Illuminate's principles in action
|NANCY DUARTE, CEO: Nancy's passion for creating compelling, persuasive communication inspired her to help others tell stories that spark meaningful action. Nancy has more than 25 years of experience and has authored five best-selling books covering every facet of effective communication.|
|PATTI SANCHEZ, Chief Strategy Officer: Patti has led transformative communications initiatives for brands including Cisco, Ericsson, Hewlett-Packard, Nike, and VMware, and has taught hundreds of leaders to become more empathetic and effective communicators. Her work has been honored with awards from IABC, BMA, and Vital Speeches of the Day.|